The role of franchises in the restructuring of cities: the ascension of the sector in Viçosa - Minas Gerais State

Abstract

At the present stage of the capitalist system in the world, the strategies of the economic agents to survive in the market become more and more notorious. Considered as a modernization in the form of selling and buying, franchising has been standing out in the world and being an important factor in the economy of the countries. Franchises are very present in complex urban realities, such as metropolises, but in recent years, it has been diffused to intermediate urban centers, particularly in medium-sized cities with a certain degree of regional influence. The city of Viçosa, located in Zona da Mata mineira, is part of this group of cities that, because of the centrality they exert, attract capital, people and merchandise. The increasing number of franchises in the city in question has aroused interest in characterizing and understanding them from the point of view of their spatiality, as well as the potential they present to promote changes in the urban structure, since they are conducive to investment, restructuring And, mainly, of centrality.