Organizational networking, local synergies and spatial interactions: The Granja Marileusa project and the role of the Algar Group in Uberlândia (MG)

Abstract

Regarding the technical-scientific restructuring, the networking is based on the premises of local synergy, flexibility, cooperation and spatial interactions. This text discusses the action strategies of the Algar Group, a company located in Uberlândia (Minas Gerais State, Brazil), in the arrangement of organization networking correlated to their main activities. Therefore, it analyses the command of open innovation programs and the efforts to promote, in the city mentioned, useful qualifications and synergies to its own functioning. About this last point, the strategy is tied to real estate development practices which, from the refunctionalization of a periurban land belonging to the group itself, gave origin to the real estate project named Granja Marileusa. This project revels an important strategy which potentializes the interactions, it feeds the proximity effects, the connection and innovation ones. Due to the cooling of the industrial production and/or the assets selling linked to the primary market, it shows specially a practice which aims the appreciation of the land capital raised in the auspices of the real estate market.