Networks of women marketers in the Backwoods of Bahia

Abstract

This article proposes to understand the territorialities of marketers women from the fair in Euclides da Cunha on Bahia. Women are and are marketers as a result of conflicts ranging from the domestic environment to the public place: the fair. We observe the practices, knowledge and links of marketers with the products of their stalls, in order to identify how these connections reveal belonging to the sertão. Perception, anchored in the existential phenomenology of Merleau-Ponty (1999) and in the bodily senses signaled by Tuan (1983), it was the path through which we sought to understand the world experienced by women marketers. We conceived the fair as a territory permeated by networks, which connect marketers, customers and products, in a dynamism that encompasses symbolic and concrete power relations. At the fair, market relations are not the only ones, in addition to these, there are sociability, trust and friendship relations, both builders of the territorialities that mark the meanings of “being a woman” and “being a marketer”.