THE IMPACT OF FAIR FREE PRATES MAJOR HILLS OF MONTES CLAROS CITY IN INCOME FAIRGROUND

Abstract

The fairs are events held in public places where people, on certain days and times, market, exhibit
and sell goods. The Fair Free Major Prates neighborhood in the city of Montes Claros - Minas Gerais
is the meeting point for those seeking the vegetables and grocers market, making it a tradition to go
to the fair on Sundays. The hypothesis of the study is to assess the economic development of
fairground families stems from the proximity to the fair provides, ensuring contact with products,
customers and partnerships with suppliers and the extent to which loyalty is a successful strategy to
increase profitability, since the merchants seek to maintain quality relationships and ensure customer
satisfaction. The overall objective of this article is to identify the factors that influence the economic

development of fairground families of Free markets of Major Prates neighborhood. Specifically, the
study aims to know the history of the fair's Major Prates neighborhood; analyze the partnerships that
are developed between merchants and suppliers; identify key competitive advantages and problems
experienced by merchants. Therefore, the methodology used is the literature review that will be based
in Rissato texts (2004) and Bentes (2012), Gob (2007) and Caxito (2008) who discuss the importance
of loyalty to the increased profitability . And field research where questionnaires were applied to the
fairground with issues involving the theme of search. It was observed that the fair is a place where
families derive most of their family income, being a favorable place for the dissemination and sale of
products, offering merchants the integration into the labor market.