Environmental marketing and pandemics

An analysis of the speech on sales of second hand brand bases

Abstract

The reproduction of capital is intrinsic to the current economic system. Based on this premise, the reification of nature is a way of supplying market dictates. The reinvention of thrift stores in contemporary times is an environmental marketing strategy, based on sustainability, as they sell second-hand items. The idea of ​​consuming what already exists leads to a supposed alternative to the environmental issue, in addition to being accepted by the wealthier classes. In this perspective, this article aims to analyze under a critical scrutiny, the contemporary second-hand or thrift stores based on social networks. The methodology was based on discourse analysis, according to Foucault's concepts. The designer handbags are the thematic cut, as they are the best-selling items of space. The article also contextualizes trade with the current moment experienced by the COVID-19 Pandemic. The importance of the theme is given both because it is a new social practice in a virtual spatiality, and because it is a new and growing commercial niche. Thus, it is up to the social scientist to reflect on these social changes and their possible environmental implications.