A ESTRUTURAÇÃO DE UM NEGÓCIO EM EDUCAÇÃO FÍSICA A PARTIR DA UTILIZAÇÃO DA FERRAMENTA BUSINESS MODEL CANVAS

Abstract

Introduction: The CANVAS business modeling tool is an excellent way for young academic entrepreneurs to structure their business strategically and wisely. Objective: To present the structuring of a disruptive business modeling, in the Physical Education area, through the use of management knowledge, through the BCM - Business Canvas Model tool. Methodology: case study, qualitative, using an instrument called BMC- Business Model Canvas, authors Osterwalder and Pigneur (2011), which is characterized by an abstract representation with 09 (nine) key elements of a business strategy. Physical Education business modeling studies were carried out, pilot training of the Canvas filling during the management classes and the results presented through the Business Model Canvas itself, modeled by the authors. Results: As topics and their contents the clients will be complete families, owners of dogs, vehicles, young people, companies, athletes, women. Already for relationship and channels we will have social networks, internet (website and Blog), SAC, talk to us. As a value proposition, the business will focus on convenience, practicality, convenience, reduction of costs and risks for clients, family health practice, car hygiene while the father exercises, the mother embellishes and the child has fun play ground, paying a single and fair price and doing everything in the same place. As key activities to be offered will be offered the service of jet labs, bodybuilding, functional training (adults and children), space beautifies, gourmet, dance studio, play ground and dog fitness for dogs. The key resources will be subsidies from BNB, BNDES, various professionals (Physical Education, Physiotherapist, Nutritionist, general services, sales promoter, toys, showers, fitness equipment etc. The partners will be various suppliers of food, investment in cost structure will be given through payment of taxes and miscellaneous taxes, financing in the development banks, rent of space, pro-labore of partners, Finishing the topic of revenue streams, it is intended that the inflow of money be through business agreements, daily, monthly and annuities of services consumed, hour of play ground, day-use for the dog, vehicle hygiene, fidelity and family package, general beautification services. Final considerations: The disruptive business model aims to break some traditional paradigms and present new business perspectives. It will become feasible once all variables are handled with professionalism and management knowledge. Physical Education needs to leverage itself as an area that seeks the global health of the citizen, holistically.

Keywords: Business Model Canvas; Entrepreneurship; Business; PE